Founded back in 1930, ODEON is the largest and best-known cinema chain in the UK and Ireland. Famous the world over, ODEON Leicester Square has hosted over 700 of Europe’s biggest film premieres since the 1930s.
ODEON’s customers can choose from a range of options which include membership, loyalty, exclusive offers and savings. ‘The Premiere Club’ currently has in excess of 2 million members who are enjoying earning points for every £1 they spend which can be redeemed against tickets, drinks & snacks. Limitless, a new product which launched in 2016, is exactly that – a monthly fee for unlimited viewings and exclusive member treats!
Orion is proud to have been providing services to ODEON since 2001, including production of guest tickets, electronic gift cards and secure fulfilment of promotional merchandise and film-specific wallets.
More recently, consumers have enjoyed the option of personalising their favourite branded products. This feature has been offered by some of the world’s favourite brands and research has shown that the purchaser spends more on a gift where personalisation is available. Teaming up with Orion has meant that ODEON customers can now purchase a gift card online and have the lucky recipient’s name printed on the gift card itself, along with a personalised message. Choosing from a range of designs, the gift can be enhanced further with the addition of a complementary greetings card – again, with the option to add a message.
ODEON gift cards can be loaded with value from £5 to £100 and are redeemable in over 100 cinemas in the UK and Ireland – over 850 screens in total.