Theatre Tokens

The Society of London Theatre (SOLT, founded 1908) is a not-for-profit organisation representing the producers, theatre owners and theatre managers in London.

Theatre Tokens is the national gift voucher scheme, run by SOLT, for the theatre industry.  The scheme was founded in 1984, initially operating solely in London, expanding nationwide in 1992, and presently there are circa 240 participating theatres across the UK with approximately 14million attendees per year.

Orion first worked with Theatre Tokens in 2013, providing print production of gift vouchers, voucher booklets and a range of greetings cards, as well as fulfilment, making Theatre Tokens a one-stop shop for gifting solutions. Nathan Naylor, Theatre Tokens Manager said ‘We were looking for a new print & fulfilment partner to improve the redemption process for both customers and theatres alike. Working with the team at Orion provided the perfect solution.’

Founded as an audience development initiative Theatre Tokens continues to promote theatre attendance with a year round marketing strategy.  Each year Theatre Tokens sells over £10million of tokens via theatres, a dedicated website and various retail partners. Growth has been steady at +1.35% in 2014 and +1.37% in 2015, with web sales offering the greatest increase at +20% and +14% respectively.

Theatre Tokens are currently available in £5, £10 and £20 denominations and have no expiry date. However, enhancements to the current offering will mean that from October 2016, Theatre Tokens’ customers will be able to choose from paper vouchers, gift cards and digital vouchers which are delivered straight to their smart phone.


'We were looking for a new print & fulfilment partner to improve the redemption process for both customers and theatres alike. Working with the team at Orion provided the perfect solution.’

Nathan Naylor, Theatre Tokens

× Talk to us

Call 0115 930 7517

Need a quick price?
Got a quick question?
Leave us a message and one of our team will give you a call back.

Talk to Us Form
Sending