Personalisation has been adopted by some of the world’s most recognised brands recently – Amazon, Barclaycard, Coca Cola and Nutella for instance – why not be the next innovative brand?
Imagine your customers receiving a gift card for their favourite fashion brand for example which has their name on it – and a short message from the kind person who has sent it. Or a cinema gift card with a photograph of their movie hero? Or even a photograph taken from pre-defined stock photography or a personal library? Not only does that demonstrate some thought on behalf of the gift-giver but also your customer will feel completely engaged with your brand – a truly unique experience.
Alternatively your customer can choose from your existing range of gift card designs and add the personalised message to a greetings card. They can then opt to have the greetings card with the gift card enclosed sent to them or directly to the recipient on a specified date to make sure they don’t miss that special occasion.
And your corporate clients can make their staff and customers feel extra special by adding their company’s logo to their chosen gift card. Choosing the right brand to align yourself to when rewarding people is paramount – otherwise the objective of the reward might not be realised. Effective rewards happen when the audience has been considered, and possibly even canvassed, to ascertain their hobbies, demographic, location and behaviours. But why stop there? What better way to demonstrate that some thought has gone into this process than dual-branding? Add to that a personalised message on a greetings card and the reward has a higher perceived value by the recipient.
And this is all taken care of for you by the team at Orion – with little or no effort on your part. With a flexible offering of ‘on demand’ production you can change the designs of the gift card or greetings card regularly, keeping your brand fresh, with topical and even seasonal imagery. We can also source coloured envelopes to match your brand image.
If your audience is technologically savvy and will enjoy digital delivery then speak to us about our e-vouchers – instant rewards which can be personalised and even feature a photograph or short video.
We deliver an end-to-end solution which configures with your existing website and processing partner. With our white-label transactional website, activation and fulfilment services, customised gifting is wrapped up at Orion.