For over 20 years, the M&S gift card has been the reward of choice in many of the UKs largest incentive, motivation and loyalty programmes, such as Barclaycard’s Freedom Rewards. And the team at M&S for Business work closely with their corporate clients to help to understand the objective and deliver the solution.
Partnership is critical to any successful engagement programme and this is reflected in M&S for Business’ approach, right down to the physical gift card itself. When delivering a reward to a valued member of staff or customer, it’s imperative to demonstrate that the company has carefully selected a quality brand and what does this better than having your logo alongside that of one of the UKs favourite high street retailers?
In order to deliver the partnership message, M&S for Business teamed up with Orion to personalise their corporate gift card design with their clients’ logo. Utilising the best in digital print technology, Orion have a range of perfect solutions – overprint of base stock or complete gift card production. With the option to add a logo, individual name, personalised message or even upload a photograph, through Orion M&S for Business can offer their clients a completely bespoke product.
Warren Humphries, Business Development & Account Manager, said “Personalisation of B2B gift cards is an important point of differentiation that helps M&S for Business stand out from the crowd. By working closely with Orion to leverage the power of the brand we have been able to deliver powerful campaigns for clients.”
M&S gift cards can be loaded with value varying from £1 to £750 and can be reloaded and used again, ideal for Plan A, M&S’s commitment to becoming the world’s most sustainable retailer. Gift cards can not only be redeemed in almost 800 stores nationwide but also online against a complete range of home & furniture, clothing and food.
